Scotts Miracle-Gro Launches "The Connected Yard" At SXSW
The Connected Yard marks the first time the
"Gro welcomes everyone into the garden, helping them to succeed," said
Scotts Miracle-Gro's Connected Yard platform will know what the recent weather and rainfall has been, what types of plants are most likely to succeed in each location, what the local soil type is, and what to do at each stage of the season. Previously complex tasks will be presented instead as bite-sized, highly visual, personalized instructions. We will offer the same type of advice a friendly, expert gardener would suggest, if they lived next door. We will give people the confidence to try new things.
Gro software is enhanced by connecting into
Launch partners include smart water controllers Blossom, Rachio, Green IQ and Lono, and soil sensor companies PlantLink and Parrot. These technologies enable the careful monitoring and control of watering levels, adjusting for the soil's moisture content and the weather forecast. No longer will sprinklers run when it is raining. No longer will people over or under water.
Critical in drought markets, but useful all across the country, moisture sensors and smart water controllers could save millions and millions of gallons of water if widely adopted and could substantially cut water use dramatically all across the nation.
The Connected Yard is an open platform, and Scotts Miracle-Gro is eager to align with companies and particularly start-ups in the smart water and gardening space who want to connect their imaginative hardware solutions to Gro.
Scotts will launch the Connected Yard and Gro at SXSW with a series of interactive events to be held at Icenhauer's bar in
For more information and event information at SXSW please visit GetGro.com (www.getgro.com)
About Scotts Miracle-Gro
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Chris Strunk, Director Marketing & Communications, The Scotts Miracle-Gro Company, firstname.lastname@example.org, (937) 219-1030; Kim Markus, Manager, Consumer Marketing & Public Relations, The Scotts Miracle-Gro Company, email@example.com, (937) 644-7290; Media, Constantine Panagiotatos, DKC, Constantine_Panagiotatos@dkcnews.com, (212) 981-5124, (646) 705-7280